Alma K opens up the Romanian market using a mix of influencer types

Turn Alma K into a wellknown beauty brand, as it already had Romanian distribution.

Mix different types of influencers: micro, macro, mega and professionals. The micro were used for content creation, the macro and mega for trust and awareness. While the last category, the professionals, were from the wellbeing niches, providing specific elements of confidence in the brand and its associated products.

Creators join the complementary Amplifame app and enter their niche. They also connect their Facebook+Instagram accounts. This ensures that data that flows to Flaminjoy is accurate and is being sent without delay, through the official APIs. This information provides brands with the opportunity to filter influencers they want to work with by:

• Size (Nano, Micro, Macro, Mega)
• Location (Country, County, City)
• Niche (Beauty, Fashion, Lifestyle, Food, Health, etc.)

Because we were able to target Wellbeing as a Niche, we quickly found a good batch of influencers. Next, we looked at each of their Flaminjoy profiles to see what their Follower Growth was, what types of posts they had created in the past. And what engagement those posts had in the past.

Once the influencers started creating content according to the campaign Brief, it was all gathered in the platform. Likes and comments were seen for each post, to understand the performance of the campaign in realtime. Reports in .PDF format could be downloaded at the end of the campaign. They included the top influencers and best performing content, alongside total statistics.