This is where you see all the content and metrics associated with your creator campaigns. You don’t need to wait until a campaign is finished to see data – it’s gathered in real time, as influencers generate content.
At the top you’ll find 4 numbers:
- Total Creators – The total number of Creators enrolled in this campaign.
- Total Content – The total number of pieces of content (Feed posts + Stories) generated by the Creators for this Campaign.
- Feed Posts – The total number of Feed Posts generated by the Creators for this Campaign.
- Stories – The total number of Stories generated by the Creators for this Campaign.
Below these 4 numbers, there are 5 main areas:
- Overview
- Content Insights
- Likes, Comments, Videos, Stories History
- Content repartition by hashtags
- Insights creators
The Overview area contains the following metrics:
- Latest Content – The latest pieces of content posted by Creators for this Campaign.
- Content History Published – All content (daily)
- Content source – The types of content generated by Creators for this Campaign – Feed Posts, Stories.
- Type of Content – Posts Feed – The types of Feed Posts generated by Creators for this Campaign – Images, Videos, Carousels.
- Type of Content Stories – The types of Stories generated by Creators for this Campaign in the Feed – Images, Videos.
The Content Insights area looks at:
- Total Impressions per day – All content – The total number of Impressions generated by all pieces of Content from this Campaign, per day.
The Likes, Comments, Videos, Stories History area:
- Likes History – Feed Posts – An overview of Likes – Total for this Campaign, Average / Day and Average / Post.
- Comments History – Feed Posts – An overview of Comments – Total for this Campaign, Average / Day and Average / Post.
- Total Likes/Day – The total number of Likes for all pieces of Content generated by Creators for this Campaign, per day.
- Total Comments/Day – The total number of Comments for all pieces of Content generated by Creators for this Campaign, per day.
- Video views – Feed Posts – The total number of views on videos posted in the Feed (not Reels or Stories).
- Stories views – The percentages of Story Exits vs Story Completitions.
- Total Video views/Day – The total number of Video views for all pieces of Content generated by Creators for this Campaign, per day.
- Exit and Completion rate – A graphical representation of the percentages of Story Exits vs Story Completitions.
The Content repartition by hashtags area:
- Total content generated by Hashtag – The total amount of pieces of Content from this campaign, organized by Hashtags.
- Total Likes/Hashtag – The total amount of Likes or Comments all pieces of Content from this Campaign received, organized by Hashtags.
The Insights Creators area shows 5 influencers from your campaign. You can filter this section by date using the calendar view. You can also use the dropdown box next to it to filter the top 5 influencers by:
- Total Posts
- Average Likes
- Total Likes
- Average Comments
- Total Comments
- Average Impressions
- Average Engagement
- Average Reach
NOTE:
Once you click the “View analytics creators” button, you will be taken to a new screen that shows data organized per influencer. Clicking on each influencer will lead you to a dedicated analytics section. This shows you how an influencer has performed during that specific campaign and also the content he’s created.
READ MORE:
See all of the Creator Campaigns support articles in their dedicated section.
