Creator Analytics is a simple way of helping you understand a Creator’s overall performance.
There are 4 main sections in this screen:
- Latest Content
- Content History
- Profile Audience
- Stats
The Latest Content section shows you the 5 latest pieces of content posted on the Creator’s account. These can be simple posts (images, carousels, reels) or part of a campaign.
The Content History section contains data about:
- Daily posted content – The total number of content pieces from this Creator, organized Daily, Weekly or Hourly.
- Content Source – The number of content pieces this Creator posted – Stories, Feed Posts.
- Type of Content – Posts – The number of Posts posted by a Creator – Images, Videos, Carousels.
- Type of Content – Stories – The number of Stories posted by a Creator – Image or Video.
The Profile Audience section clarifies information concerning:
- Gender distribution – The genders of a Creator’s followers.
- Age distribution – The ages of a Creator’s followers, organized into ranges.
- Top 10 languages of followers – The top 10 languages a Creator’s followers talk.
- Top 10 countries of followers – The top 10 countries where a Creator’s followers are from.
- Top 10 cities of followers – The top 10 cities where a Creator’s followers are from.
- Followers evolution – The evolution of unique followers for a Creator.
- New followers – The total number of unique accounts following a Creator.
The final section, Stats, offers a few averages and totals to quickly gauge how a Creator performs on his social accounts:
- Average Likes – The average number of Likes for a Creator’s latest posts (calculated for the latest 10 posts, excluding the newest 3 posts, divided by 7).
- Average Comments – The average number of Comments for a Creator’s latest posts (calculated for the latest 10 posts, excluding the newest 3 posts, divided by 7).
- Impressions – The total number of times a Creator’s content has been viewed by day (updated in the last 24 hours).
- Reach – The total number of times a Creator’s Content has been uniquely viewed (updated in the last 24 hours).
How do you select the best Creators for your campaign? #
First – figure out who you want to work with. Each Creator has a main niche, visible under his name.
Second – look at the data surrounding his number of followers, recent follower growth and follower countries/cities. This helps you understand if he’s growing and if he has authentic followers.
Third – watch for his content. What it looks like, how often he posts and how it performs.
With this fresh information, you’re now ready to filter and select the best matching and performing Creators for your campaigns!
READ MORE:
See all of the Analytics support articles in their dedicated section.
