Connecting with wider audiences through innovation and modern mobility solutions
Boost social media posts in display in an innovative way
964.8K Impressions & 10.6k Total clicks
Impressions
Clicks
Creative content generatd
CTR
MG Motor is a global automotive brand known for its innovative design, advanced technology, and electric vehicle leadership. With a rich heritage dating back nearly a century, MG continues to evolve, offering cutting-edge mobility solutions that blend performance, safety, and sustainability. The brand is committed to delivering vehicles that inspire confidence and cater to the modern consumer’s needs for efficiency and style.
MG Motors set out to connect with a wider audience by highlighting its passion for innovation and modern mobility solutions. The goal was to show how MG’s latest vehicle lineup, including electric models, offers something for everyone – whether you’re looking for eco-friendly options or top-tier performance.
To do this, MG Motors needed fresh, eye-catching content that could quickly grab attention and appeal to a broad range of people. The challenge was to communicate MG’s forward-thinking approach in a relatable way, ensuring that the message resonated with different lifestyles and preferences. The focus was on creating engaging, approachable content that reached more people and sparked genuine interest.
Using the Thematic Digital inventory in partnership with Flaminjoy, we aimed to reach diverse audiences across multiple platforms from a single ad interface.
We took an existing social media post from the brand and made it live within 8 business hours. The post was then distributed across THD online placements with a customized destination URL and clear Call to Action. Throughout the campaign, we tracked and measured the impact of the Social Boost in real time.
A key advantage for the client was that this approach didn’t trigger social media algorithms, as the ads weren’t run directly on social platforms – allowing for dedicated Social Boost campaigns.
This strategy resulted in increased visibility, dramatically expanded reach, and improved engagement metrics, providing significant value to the client.
In just 6 weeks, the results were outstanding.
Here’s a breakdown:
We reached 964.800 impressions with our ads, which helped boost brand visibility and get our message out there. It’s like putting your ad in front of a crowd the size of a large city, making sure plenty of people see it.
Of those, nearly 10.600 clicks came through. That’s a huge number! It shows that a lot of people didn’t just see the ad—they were curious enough to click and find out more. The creative design and messaging clearly sparked interest.
With a 1.1% Click-Through Rate (CTR), we saw solid engagement. While it might look small, this percentage is crucial because it shows how many people took action after seeing the ad. For a campaign with such a large audience, this is a strong indication that the content resonated and drove real interaction.
These results show that when you combine the right creative with smart targeting, you can reach a bigger audience and actually get them to engage with your brand.
