As we move into 2022, Instagram has become a social media powerhouse. With over 1 billion users and a fast-growing network of influencers churning out millions of posts each year, Instagram ranks #1 in the list of the most important and impactful platforms for users, brands, and influencers alike.
This year, the influencer marketing industry is expected to hit $13.8bn. Instagram posts are still the most used format of influencer marketing and there’s one tactic that doesn’t seem to be going out of style anytime soon: the Instagram shoutout.
Welcome to the comprehensive guide on Instagram shoutouts. We’ll start by answering a common question—What is an Instagram shoutout?—look at some types, how to get shoutouts on Instagram, and learn how and why Instagram shoutouts can work for your own brand.
You’ll learn how to effectively use this advertising method to increase brand awareness, get new followers on Instagram, and make the most out of your influencer marketing strategy. Let’s get started!
An Instagram shoutout is basically a public plug or endorsement from one Instagram account to another.
It’s a unique way for brands to gain awareness for what they’re offering and grow their audience in a targeted way. From paid influencer shoutouts to free user-generated content, brands can benefit by increasing engagement and reaching new audiences by using a shoutout post for Instagram.
In many cases, shoutouts are a tactic that falls under influencer marketing—a massive trend that has more than doubled in the past couple of years and doesn’t show signs of stopping anytime soon.
Here’s how they work: another Instagram account promotes your brand, product or service on their account, tagging and referencing yours in the process. Often, the Instagram account giving the shoutout has a lot of followers, meaning they can reach a lot of people and potentially influence their followers to buy your products and follow your own account. That is why these accounts are often called “influencers”.
Shoutout posts often involve photos or videos from the account they’re shouting out. This is one of the fastest and most effective ways to build followers and gain awareness on Instagram. We’ll get into these and other benefits that come with Instagram shoutouts from influencers later on in the article.
If you’re researching how to get a shoutout on Instagram, you’ve probably run into a few different terms for this tactic. Insta shoutout, shoutout for shoutout, like for a shoutout, IG shoutout—what do they all mean?
Let’s take a closer look at the different types of shoutout posts for Instagram and what sets them apart.
Creators now have the necessary tools at their disposal required to produce top-class content, and the Instagram shoutout has redefined itself as an undeniable marketing tactic to access a dedicated audience. Here’s what incorporating Instagram shoutouts into your marketing strategy can do for your brand:
Building awareness around a brand, product or service is the most popular goal for influencer marketing campaigns and shoutouts are a great way of achieving that. Brand awareness is generally measured through impressions, reach and engagement metrics.
Shoutouts are a great way of reaching an influencer’s dedicated audience, if you work with the right ones—more on that later on in the article. Influencers should be willing to share their audience data (age, gender, location, interests, etc.) to help ensure alignment with your target audience.
It’s a done deal: 51% of marketers say influencer marketing helps brands acquire better customers. Building relationships with influencers who resonate with your brand and creating influencer campaigns that are aligned with the values of an influencer’s followers will help increase your conversion and retention rates.
Shoutouts can help you drive tangible sales. You can track these using Flaminjoy’s Influencer & ROI analytics, custom links, landing pages, and redemption codes. Ensure accurate measurement and determine which influencers are a good fit for your business.
49% of consumers depend on influencer recommendations. This statistic highlights the growing importance of social media influencers for brands to connect with their audiences. Influencers can provide strong validation and spark word-of-mouth conversations about your product or brand amongst their fans.
Another popular direct response metric for influencer marketing campaigns, names and emails can be collected through newsletter subscriptions, account setups, or giveaway entries and used in future campaigns.
There’s no single right way to get an Instagram shoutout, but there are things you can do that can increase your chances of receiving a positive response from an influencer—and great results from the shoutout itself.
Here’s a 4-step strategy for getting the best results out of an Instagram shoutout from an influencer.
Search for influencers directly on Instagram using industry-specific hashtags. If you’re looking for free shoutouts in exchange for shoutouts, make sure to select pages with a similar follower count as yours, to increase your chances of a positive response.
If you want to research influencers that perform for your business, use Flaminjoy to handpick your next collaborators based on their previous work. Once you determine what metrics are important for your brand, match the insights in a single dedicated dashboard and make the choice that’s best for business.
Getting a shoutout from random pages which are not even from your industry won’t do you any good. Instead, try searching for influencers in your niche using influencer tools like BuzzStream or BuzzSumo.
Before making your choice, make sure your potential partners are compatible with your brand and campaign idea. Look carefully through their profile, posts, and stories and check out how many followers they have, the content, tone, and feel of their profile, how many likes and comments their posts get on average, and the types of engagement their posts are receiving.
If you’ve already got an existing influencer database to choose from, you can use Flaminjoy to maximize your business ROI by analyzing influencer campaign results. According to the The State of Influencer Marketing 2021 Report, 65% of marketers feel that measuring ROI continues to be the biggest pain point in influencer marketing. Flaminjoy solves this issue by letting you see where, when and with whom you’ve had the best results and plan your future influencer campaigns accordingly.
Looking to go one step further? 86% of marketers are already using shoppable links to allow consumers to go from inspiration to purchase instantly, showing that shoppability is a hot trend in influencer marketing. The Flaminjoy Conversion Tracking via Analytics feature lets you see conversions generated by the social media content embedded in shoppable galleries, directly on your website.
Once you decide that a person or brand is a good candidate, take these steps to build a relationship that will heighten your chances of getting a valuable Instagram shoutout:
Basically, you’re trying to bring up relevant discussion topics or ask meaningful questions that show you’re really paying attention and care about their work on Instagram.
Now that you’ve selected the right influencer for the job, create a relevant pitch and choose the right channel to approach them through. That can be either an Instagram Direct message or an email, if they provide an address in their profile info.
Be transparent about what you’re looking for and how you’d generally like it to pan out. If you’re using Flaminjoy, you can create briefs for influencers and easily include important details, like what type of content you want each influencer to create, theme, duration, hashtags, and the compensation method.
For the latter, you have 4 options to choose from, either separately or as a combination:
Whether you’re already collaborating with influencers or you’re just starting this type of campaign, Flaminjoy is the easiest way to determine which ones are a fit for your business.
Analyze influencer campaign results in one platform and count on the analytics feature to easily track your Instagram shoutout’s performance.
Determine influencer availability, based on recent campaigns, match their audience demographics with your own, and analyze their content types and how they make sense for your brand.
Using Flaminjoy, you can track shoutouts both on your account, as well as on someone else’s. You can see if a shoutout is performing using data registered from the Instagram Story it’s placed in, monitor metrics like reach and engagement, and determine which influencers from that particular campaign you should work with again in the future.
Create a hashtag that your followers can use and benefit from both brand awareness and free shoutouts by influencers and customers.
Since this type of collaboration is a two-way street, you can also determine what it is that keeps influencers coming back to your brand for more. The Flaminjoy influencer & ROI analytics tool enables you to benchmark everything with its hashtag tracker, from influencers’ affinity for your products to their preferred compensation model.
Convert your best Instagram shoutouts into shoppable assets. Then, embed them into curated shoppable galleries and turn your Instagram feed into a tool that boosts sales and enriches your customers’ buying experience.
It’s time to harness the power of Instagram shoutouts and showcase your best influencer marketing skills. Keep an eye on the creator brands that inspire and excite you, book a Flaminjoy demo, and get ready for an exciting and truly unique 2022.
Next time Influencer Marketing makes a move, you'll be the first to know!