Alka uses UGC to spread the word and make their products instagrammable

Drive awareness online about the “Covrigei italienesti” ingredients (ex: olive oil).

Use micro-influencers to create authentic content with an italian vibe in order to increase awareness about Alka’s products.

First, we needed to find the right influencers to serve the purpose of this campaign. The Creator Campaigns feature makes it easy to filter creators, but also look through their past content. This allowed us to have a first batch for the brand to approve fairly quickly. We looked at:

• The food presentation to be made in a realistic and colorful way
• The potential for an italian vibe (which we needed for this pairing)
• The influencers being involved in healthy activities (going out, running, socializing, etc.)

Second, briefing them was a matter of compiling the most important information from the brand into a simple to understand list for influencers. Because the Creator Campaigns feature transform the brief into a standardized way of compiling text, this step was a walk in the park.

For DOs and DONTs we mention what things to include and what to avoid. Brand created content was also available as an inspiration, to drive the direction of the campaign. This helped influencers match the style and tone of what the brand wanted to achieve – italian refinement shown through the pairing of the product with various cheeses, wines and vegetables. All set on on a wooden food platter.

The best pieces of content were reshared on the official brand’s account, while the best influencer won a paid ambassador position, to create further content.