Bring awareness for the posibility of online purchase.
Work with specific influencers to spread the word and go from Awareness to Consideration, through content.
1.6M Impressions using Social Display
Impressions (using Social Display)
Different product categories
Founded in 1886 by David H. McConnell in New York city, Avon has grown to become one of the largest beauty companies in the world. Pioneering in listening to women’s needs and speaking out for them. Standing for what matters to them. Supporting their endeavors.
The brand needed to change users’ perceptions – you can now buy Avon products from their official www.Avon.ro ecommerce website. Avon is known for their peer to peer selling and now with launching avon.ro they needed awareness for the posibility of online purchase.
We created a plan to work with specific influencers to spread the word and go from Awareness to Consideration, through content.
We’ve activated 16 influencers for 2 different product categories:
They all delivered authentic content around their assigned products and mentioned that now Avon products are also available on avon.ro.
Influencer Sourcing was done through the Creator Campaigns feature inside of Flaminjoy. The niche filter allows brands to dramatically reduce the time it takes to find the right influencers to collaborate with. Once we had a first batch, we started looking at past content quality and performance, as well as the follower growth. This was simplified by influencer profiles within the platform, which provided all the information we needed.
Briefing the influencers was done without any back and forth. We created the campaign, containing the Description, Brief, DOs and DONTs and influencers saw everything in the complementary Amplifame app. They found what they needed to do and could also track their progress.
Once content was gathered in the platform, it was filtered and sent towards our publishing partner Ringier. Social Display is the innovation created by combining:
Through this tactic, Avon was able to achieve 1.6 million impressions, 5.500 interactions and a 9,5% brand lift.