Enhance brand awareness and emphasize the importance of informed financial decisions.
Influencers created compelling videos and posts that showcased how Bankata.ro assists individuals in making critical financial choices.
150K Impressions on financial content from 12+ micro-influencers
Impressions
Organic Reach
Micro-Influencers
Content Pieces
Bankata finds the perfect financial solutions for its users. It analyzes, compares, and objectively displays all shopping cards, personal and mortgage loans, and investment accounts so that they can apply for the product that suits them best.
Bankata was looking to connect with a broader audience by highlighting the vital role of financial decision-making in significant life events. The goal was to demonstrate how individuals can effectively manage major expenses, such as purchasing a home or investing in essential tools for content creation, by leveraging the Bankata.ro platform. The challenge was to communicate these benefits authentically and relatably, ensuring resonance with the target demographic.
Influencers developed engaging video reels that discussed the overall importance of making informed life decisions, seamlessly transitioning the focus to financial choices. These videos highlighted scenarios like buying a house or acquiring new technology for content creation, illustrating how Bankata.ro supports users in these financial undertakings.
Additionally, influencers crafted simple and visually appealing carousel posts featuring themselves using the Bankata website on their phones or computers within relatable “Work From Home” settings. The accompanying descriptions emphasized the platform’s benefits, such as calculating bank rates and assessing loan eligibility, thereby making financial planning more accessible for their audiences.
To drive the point home, influencers shared motivational and serious-themed posts that delved into the significance of financial decisions. By incorporating personal anecdotes and insights regarding their own financial choices, they established a personal connection with their followers. This strategy not only highlighted the relevance of Bankata.ro in everyday financial planning but also positioned the platform as a trusted partner in guiding individuals through their financial journeys.
Micro-influencers played the roles of people in need of financial advice, looking for a complete data-based solution to their life challenges. They created sketches, showed off the website and earned the trust of their followers once again, bringing a professional financial platform into the spolight. Since Bankata is not associated with a single financial institution, the influencer recommendation was seen as truthful and helpful.
This translated into:
By blending authenticity with informative content, the influencers positioned Bankata as a trusted partner in their followers’ financial journeys. This strategic combination highlighted the versatility of influencers in delivering meaningful financial guidance, ultimately reinforcing the platform’s reputation as a reliable and comprehensive financial solution provider.
