Increase app installs, as well as signups and account top-ups.
Combined brand assets with User Generated Content to produce automated creatives, at scale.
31% Better conversion rates from download to banking client.
Impressions
UGC generated in 10 days
Lower cost per app install
Better conversion rates from download to banking client
George is the first smart internet banking from Romania: user friendly, personal and 100% online launched by Erste Group. Banca Comerciala Romana (BCR), a member of Erste Group, is the most important financial group in Romania, including operations of universal bank, as well as specialized companies on the leasing market, assets management, private pensions, housing banks and banking services through mobile phone.
Get George as a brand more well known and as a banking solution. Open banking and digital-only banking are still rather new concepts in Romania, even with the growth of Revolut.
We needed to exponentially generate pieces of UGC with #staycontactless to fight against Covid-19. For every hashtag used George will donate 1 euro.
Mass-sampling t-shirts with positive messages to micro-influencers.
With over 135 micro-influencers enrolled in the campaign, it meant over 1.200 pieces of content in the span of just 10 days. A rollercoaster of communication, content and micro-influencers during a global pandemic – performed digitally and measured in one platform.
Increase app installs, as well as signups and account top-ups once people had downloaded the app.
The Creative Studio’s abilities were put to the test. We combined brand assets (text, colors, logos) with User Generated Content to produce automated creatives, at scale, with a focus on performance. The outputs could be static banners or animated videos – or both, depending on on the need and channels.
These generated ads a 2.4X lower cost per app install and a 31% better conversion rate from download to banking client. At the same time, the brand saw spikes in money top-up – the activities rose by 23% thanks to the actions taken during this campaign.
While micro-influencers work best in very consumer-facing industries, such as Fashion, Beauty, Travel and Tech, banking and fintech are starting to catch up. With results such as these, we’re seeing more and more industries become interested in the power of UGC.
BCR brought something new into the market with the digital-only banking offering (George). This meant that the marketing had to align with that innovation, by deploying UGC across social and ads, while measuring the results of all activities.
Services used:
