Chio Chips uses 5 waves of micro-influencers to grow offline sales

During this campaign what was needed was aligning the brand with the idea of travel, using online methods to drive sales of the products in retail/offline.

We drafted a plan that involved activating micro-influencers in waves, at different times. We’ve launched the influencers with 5 consecutive waves. Each wave last for 1 month and each influencer received a unique tracking code they could pass on to their followers. Each purchase, together with the special code, meant that the brand could track the effectiveness of content and influencers.

Choosing the right influencers was key to the brand and the success of the campaign. Therefore, we ran searches within the Flaminjoy platform. It makes it easy to find them via:

• Location
• Age
• Follower age
• Follower location
• Niche/interests

Once we ran specific searches, we used their individual profiles to look at:

• Follower growth
• Past content quality
• Overall profile quality

This helped us organize the influencers into groups, within the same campaign. This way, we could have a sense at how specific creators performed, but also the overall result of the campaign. Data was then exported as .PDF reports for the brand.

The community who participated in the National Campaign Platform, but also entered the influencer code, received extra prizes. This provided them with extra incentives to find these codes and interact with UGC.