Increasing awareness for the Elmiplant brand
Partner with micro-influencers to create and share content through Social Display on the Flaminjoy Publisher Inventory
944K impressions in paid media using 10 micro-influencers
Impressions in paid media
Interactions
Micro-influencers
User generated content pieces
Elmiplant is a popular skincare brand from Romania that’s all about delivering high-quality, natural products packed with plant-based ingredients. They blend natural extracts and essential oils with skin-friendly formulas to create everything from facial creams to body lotions and shower gels. Whether you’re after hydration, anti-aging benefits, or extra skin protection, Elmiplant has got you covered.
What makes them stand out? Their commitment to sustainability. With eco-friendly packaging and a focus on natural ingredients, Elmiplant is the go-to brand for anyone looking for effective skincare that’s kind to both your skin and the planet!
The new campaign for Elmiplant’s Hyaluronic GOLD Range centers around the theme “Look as Young as You Feel!” This campaign targets women aged 35 and older who are focused on facial care. The Hyaluronic GOLD Range is highlighted as a comprehensive face care solution with innovative formulas designed to deliver exceptional results.
The campaign aims to showcase the unique benefits of the Hyaluronic GOLD Range, emphasizing its advanced, skin-rejuvenating properties.
For its second collaboration with Flaminjoy, Elmiplant chose a comprehensive suite of services to maximize impact:
To ensure broad coverage, the content created by influencers was distributed via SocialDisplay within the Flaminjoy Publisher Inventory. Elmiplant worked with 10 micro-influencers to engage women aged 35+, producing 43 pieces of content (11 videos and 32 images). These creatives were designed to feel natural and relatable, set in familiar home environments with everyday objects. The goal was to create a sense of intimacy and a soothing routine, showcasing how Elmiplant products fit seamlessly into daily life. From cozy living rooms to serene bathrooms adorned with personal touches, the content aimed to evoke a feeling of relaxation and well-being.
These genuine, homey posts reached over 60,000 people, who engaged with the content through likes and comments. Plus, the Publisher ADS service got the content featured in big-name publications, racking up an impressive 944K impressions in paid media.
Flaminjoy’s Analytics and Tracking Influencer Performance provided Elmiplant with detailed reports on individual influencers and overall campaign performance. This data also included recommendations for future campaigns, ensuring ongoing success and optimization.
In just 20 days of working with Flaminjoy, Elmiplant saw incredible results through their partnership with 10 carefully selected micro-influencers. This collaboration wasn’t just about numbers; it was about creating a real connection with women 35+ who value skincare that fits naturally into their everyday routines.
Here’s what the collaboration delivered:
This campaign was more than a marketing success — it helped Elmiplant build a real bond with their audience, showing that great skincare can be part of a relaxing, personal routine that leaves you feeling good inside and out.
