Increase brand awareness for Green Camp's launch.
Use micro-influencers by creating believable, exciting content, based on authentic experiences.
57K Reach from 6 influencers in only 2 days.
Green Camp’s desire is to offer a unique nature experience, while promoting outdoor activities. It’s a dedicated location for adventure, glamping and corporate teambuildings.
Embark on a journey to rediscover the beauty of nature at Green Camp, where thrilling adventures and serene relaxation coexist harmoniously. Their expansive nature park is a one-stop destination for outdoor enthusiasts, families, and corporate team-building events.
Launching in mid-May, the brand needed to increase its awareness among the target audience.
Green Camp believes in the power of authentic experiences and genuine connections, which is why they chose to collaborate with micro-influencers to increase their brand awareness. By partnering with these passionate and highly-engaged content creators, the aim was to showcase the unique offerings of the nature park and reach a wider audience who share the love for outdoor adventures and relaxation.
Micro-influencers are known for their ability to create a strong rapport with their audience, which aligns perfectly with Green Camp’s brand values of trust, authenticity, and memorable experiences. Their smaller, yet more intimate following ensures that their message resonates with those who are genuinely interested in exploring the great outdoors and seeking unforgettable adventures.
Through their captivating storytelling, stunning visuals, and first-hand experiences at Green Camp, micro-influencers can effectively communicate the essence of the park in a relatable and personal manner. This approach not only helps potential visitors envision themselves enjoying the various activities and amenities, but also fosters a sense of trust and credibility in the brand.
The brand collaborated with 6 micro-influencers from varied backgrounds. They participated in all the major park activities:
Luxurious Glamping Experience
Elevate your camping experience with stylish and comfortable glamping tents. Nestled amidst lush greenery, Tents offer a perfect blend of nature and luxury. Unwind under the stars, listen to the soothing sounds of the wilderness, and wake up to breathtaking views.
Adrenaline-Pumping Via Ferrata and Tyrolean
Challenge yourself with an exhilarating Via Ferrata adventure, where you’ll scale sheer cliffs and navigate rugged terrain safely with the state-of-the-art equipment. Feel the thrill of soaring through the air on the Tyrolean traverse, as you zip across the park while soaking in stunning panoramas.
Exquisite Dining at The On-Site Restaurant
Savor mouthwatering dishes crafted from locally sourced ingredients at the on-site restaurant. Indulge in a delectable culinary experience while enjoying the enchanting views of the surrounding landscape.
Hammock and Relaxing Area
Immerse yourself in tranquility at the dedicated hammock and relaxing area, where you can sway gently in a hammock, read a book, or meditate to the soothing sounds of nature.
By embracing this innovative marketing strategy, the objective was to elevate Green Camp’s brand awareness and inspire more people to experience the magic of the nature park.
With over 50 pieces of content posted, Green Camp’s solution proved that influencers can be activated for other niches, not just Fashion or Beauty. Participating in activities and posting their experiences meant a lot of people were suddenly finding out and becoming interested in the park.
A Reach of 57K for all the posts transformed into over 9K engagements (likes+comments), which meant the content worked in attracting a lot of attention and increasing the brand awareness of Green Camp, in only a few days.