Drive & track sales inside the cashback platform – Dealwise.
Transform micro-influencers into ambassadors and tracking sales using affiliate codes.
150.000+ Reach per month.
Reach per month
Orders generated with cashback to partners
UGC generated
Micro-influencers enrolled
ING is a global bank with a strong European base. Our 53,000 employees serve around 38.4 million customers, corporate clients and financial institutions in over 40 countries. ING launched DealWise, as a cashback platform for users.
ING proved that FinTech is a content-driven industry, when using the right influencers, with the right brief. The key is not stopping at content production, but analyzing the content and pushing it further in multiple channels to achieve true results.
Transforming micro-influencers into ambassadors and tracking sales using affiliate codes.
Banking and FinTech are not seeing as traditionally visual mediums, as opposed to the Beauty, Fashion and Travel industries. However, as content becomes more and more important throughout all mediums (social, ads, OOH, TV, etc.), brands are starting to pay attention to UGC as an important part of their marketing strategy.
Flaminjoy’s Creator Campaigns feature gives brand the opportunity to search for their desired influencers. When they join the complementary Amplifame app, Creators have to add their Niches they create content in. After they connect their Facebook+Instagram accounts, all data flows from Amplifame into Flaminjoy.
Therefore, we were able to find creators by Location, Age, Gender and Niche. Because content quality was essential, we looked at their previous posts in each influencer’s profile. This also provides engagement data and shows the follower growth, letting brands know if a creator is going up or down.
Briefing influencers is not done via spreadsheets, emails or messages. A standardized Brief is sent to the invited influencers, composed of:
Before they start creating content, influencers can see what they need to do. As they post content, their tasks within the app get checked off, letting them know what they’ve achieved and what they still need to work on. It’s similar to a miny To-Do list or a project management system for creators.
Affiliate codes were provided to influencers, meaning they had an extra incentive to promote the campaign, as they had the chance to get rewarded another time, for each purchase made from users using the code. ING had the data to understand how each influencer performed and which code made the most impact.
Flaminjoy’s Social Analytics offered a layer of understanding around content being posted. Each UGC was gathered in the platform and engagement data was shown for each one. The brand had another point of reference, in terms of which content to be used later in social and ads.
We’ve transformed micro-influencers into a real generator of sales & content for the brand, becoming the most performing channel of acquisition for the business, while adding a layer of creativity in between at a very low cost.
ING proved that FinTech is a content-driven industry, when using the right influencers, with the right brief. The key is not stopping at content production, but analyzing the content and pushing it further in multiple channels to achieve true results.
