UGC+influencer contest = the perfect summer combination for Jack Honey

A blend of Jack Daniel’s Tennessee Whiskey and a unique honey liqueur of their own making, for a taste that’s one-of-a-kind and unmistakably Jack. With hints of honey and a finish that’s naturally smooth, Jack Daniel’s Tennessee Honey offers a taste of the unexpected.

A drink like no other demands a campaign like no other. We understand the power of social media and the importance of utilizing influencers to promote our products. To increase brand awareness, we partnered with a group of influencers who share the passion for quality and authenticity. Flaminjoy’s advanced filtering options allows anyone to find the perfect candidates. We had filters for influencers who wanted to promote alcoholic products, but we’ve also used the Niche, Size and Engagement elements to laser-target the best performers.

These influencers created original content featuring Jack Honey, creating unique drinks, in tune with the campaign’s idea: “Here’s your reminder to take it easy!”. They perfectly showcased the idea behind the campaign with beautiful nature shots, carefree vibes and lots of sun. Greet the increasingly long days with a taste truly ripped from the sun. The concept was centered around creating the Jack Honey as the perfect companion to their favourite long drinks and savoury conversations.

To incentivize these influencers to create the best possible content, we launched a social media contest. The contest encouraged influencers to create and share their best content featuring Jack Honey using the hashtags #JackHoney, #FriendsOfHoney and #HoneyDays. We then selected the top-performing pieces of content based on engagement and creativity, and rewarded the creators, but also used their work in continuing the campaign further. So not only is influencer content regarded as valuable by brands, but it’s also seen as a good companion to standard studio content.

Through this campaign, we were able to generate a significant increase in brand awareness for Jack Honey. By leveraging the power of social media and partnering with influential creators, we were able to reach a wider audience with our message and showcase the unique taste and quality of Jack Honey.