Mentos helps influencers say “Yes to fresh”

The brand wanted to create authentic content around the moments of consumption of Mentos, under the #YESTOFRESH hashtag.

We had to figure out what types of influencers to choose and what types of content to brief them on. We’ve created a challenge between ~40 young and creative influencers. These influencers were chosen based on their content niche – dancers, actors, visual artists, etc. They created trustworthy content based on #yestofresh brief, in the formats they desired, such as Photos, Reels and Stories.

Flaminjoy made choosing influencers a breeze. Part 1 is selecting the Niche, Location, Age and even filter via their followers’ information. Each influencer in the platform has a unique profile with stats and all the previous created content. They are all taken directly from the influencer, using the official APIs. This means any brand can use filters and a bit of manual work to find who they’re looking for.

Content is hard to judge, but the platform provides a good starting point for brands. Influencer profiles show past posts, as well as engagement information and follower growth data. This means that brands:

• Analyze what content they’ve posted and see if it fits with the campaign aesthetic
• See how content has performed to make informed influencer selections
• Understand if an influencer is on the decline or growing exponentially

Part 2 is all about creating the brief for the influencers. Since they were all performers, one way or another, we gave them free reign and the Mentos product packs sparked their creativity. They totally connected with the theme, by creating content using transitions, crazy colors, impressive locations and terrific sound effects.