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Nescafe targets coffee lovers and achieves a CTR increase of over 8X using Social Display

The Challenge

Increase Consideration for NESCAFE 3in1 Frappe among coffee aficionados.

The Solution

Turn influencer content into innovative ad formats, launched on publisher websites using Social Display.

The Results Summary

Brand Uplift of 21.7%.

1 Million

Impressions

6.000

Interactions

8X

Click-through rate increase

21.7%

Brand Uplift

Nescafé is Nestle’s coffee brand, launched in 1938 in Switzerland.

The Challenge

Increase Consideration for NESCAFE 3in1 Frappe, the chilling drink that’s perfect for a hot summer, among coffee aficionados.

The Solution

Turn influencer content into innovative ad formats, launched on publisher websites. Social Display merges all these elements, together with precise targeting, with a focus on Brand Uplift.

The first step was to find the right influencers for the brand. Using the brief provided to us, we used the extensive Flaminjoy influencer marketing filtering capabilities to create groups of people best suited for this campaign. The filtered by Follower Size, Niche and Location. We then took a look at the Engagement Rate to make sure we’re working with the most active influencers in the platform.

The second step was gathering the content and building the innovative ad formats for Social Display. Since all influencers connect their Instagram Business Accounts, content was automatically organized in the platform, without any need for back and forth emails. We combined brand assets with UGC and generated enticing banners, made for engagement.

Step three involved setting the right targeting, launching the Social Display campaign and measuring its results. We used in-house targeting from the Ringier network and layered data from influencers’ audiences. This resulted in specific users that were most likely to interact with the banners.

The Results Summary

With attractive packaging and the right moment to launch the campaign (the middle of a hot summer), it was a surefire hit. The Brand Uplift was over 20% and over 1 Million impressions were generated, which meant a high audience, but also a high recollection of the ads.

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