Oriflame speeds up UGC creation, without neglecting quality

Automate all the influencer marketing process and real time reporting to the international group.

We created an entire Influencer strategy that included micro to mega creators, professional influencers (yoga) and brand’s representatives.

Using Flaminjoy’s Creator Campaigns feature, planning and reporting was quick and easy. Each campaign needed to be reported immediately after the campaign ended and this was challenging for the Oriflame team. It meant gathering all the data and content in a document and compiling insights in a timely manner.

We’ve organised on-going monthly campaigns based on brands launches for different product categories and types.

One of this campaign was the Launch of Waunt product range – launched exactly when the events could take place again (after the Pandemic). Micro- & Macro-influencers were invited to the official Launch of Waunt Collection at a instagramable Selfie Museum.

For the best awareness and buzz results, they were briefed to create stories from the event and follow-up by creating a post using the products. The Creator Campaigns feature allows brands to easily provide the necessary campaign information for the influencers to create the specific content pieces. DOs and DONTs are mandatory fields and provide insights into creating the best User Generated Content.

In the end, we’ve activated both instagrammers and tiktokers for better exposure and for different types of deliverables (Posts, Stories, Reels, TikToks).