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Oriflame speeds up UGC creation, without neglecting quality

The Solution

Automate all the influencer marketing process and real time reporting to the international group.

The Challenge

We created an entire Influencer strategy that included micro to mega creators, professional influencers (yoga) and brand’s representatives.

The Solution

165K Average Monthly Reach

300K

Average Monthly Impressions

165K

Average Monthly Reach

10K

Average Monthly Likes

20-30

Influencers/month

Oriflame is a leading company in direct sales of cosmetics and wellness. They are present in more than 60 countries, of which they are the market leader in more than half. Oriflame has its origins in Sweden, with corporate offices in Switzerland. They offer a wide range of high quality beauty products.

The Challenge

Automate all the influencer marketing process and real time reporting to the international group.

The Solution

We created an entire Influencer strategy that included micro to mega creators, professional influencers (yoga) and brand’s representatives.

Using Flaminjoy’s Creator Campaigns feature, planning and reporting was quick and easy. Each campaign needed to be reported immediately after the campaign ended and this was challenging for the Oriflame team. It meant gathering all the data and content in a document and compiling insights in a timely manner.

We’ve organised on-going monthly campaigns based on brands launches for different product categories and types.

One of this campaign was the Launch of Waunt product range – launched exactly when the events could take place again (after the Pandemic). Micro- & Macro-influencers were invited to the official Launch of Waunt Collection at a instagramable Selfie Museum.

For the best awareness and buzz results, they were briefed to create stories from the event and follow-up by creating a post using the products. The Creator Campaigns feature allows brands to easily provide the necessary campaign information for the influencers to create the specific content pieces. DOs and DONTs are mandatory fields and provide insights into creating the best User Generated Content.

In the end, we’ve activated both instagrammers and tiktokers for better exposure and for different types of deliverables (Posts, Stories, Reels, TikToks).

Results Summary

With 8 campaigns and counting, Oriflame is a master at utilizing the various Flaminjoy functionalities to find, analyze and brief influencers. As well as seeing data coming back through Social Analytics. The entire platform has dramatically amplified the speed at which the brand moves and, with it, the content quantity and quality it can generate.

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