Create a seamless festival experience for attendees while highlighting VISA's convenience and benefits at the UNTOLD festival.
Implement a comprehensive campaign that prepares festival-goers with VISA for an enhanced experience and encourages community engagement through storytelling and practical solutions.
640.000+ Impressions in Publishers
Impressions
Total clicks
Creatives generated
8.35X higher than average industry
VISA is a global leader in payment solutions, connecting the world through secure and innovative transactions. Empowering seamless commerce, VISA provides trusted and convenient payment experiences to consumers, businesses, and governments worldwide, fostering financial inclusion and economic growth.
In the competitive festival landscape, creating a flawless experience for UNTOLD attendees while leveraging influencer communication presents a unique challenge. Festivals often come with various hurdles like securing accommodations and managing event logistics, which can detract from the overall enjoyment.
VISA aims to establish itself as an essential tool for overcoming these challenges, enhancing festival experiences even for those not attending. The challenge lies in effectively utilizing influencers to reach and engage a diverse audience, ensuring VISA’s practical solutions are communicated with authenticity and resonance across social media platforms. By aligning influencers’ storytelling with VISA’s brand messaging, the campaign seeks to bridge the gap between practical solutions and engaging narratives, fostering a sense of community and anticipation for the festival.
To tackle these challenges, Visa has developed an interactive campaign titled “Prepare for UNTOLD with Visa,” focusing on enhancing the festival-goers’ experience. This campaign includes creating engaging content across various digital formats aimed at helping festival-goers preemptively solve common issues. The core idea is to use storytelling through reels and stories on social media platforms to resonate with the audience’s previous festival struggles and offer clear solutions via Visa services.
Following this, a series of stories has been planned, showcasing real user comments. These stories go into into potential festival scenarios—like dealing with sunstroke or running out of money—and provide practical VISA-centric solutions, reinforcing the brand’s role as an essential festival tool and encouraging immediate consumer action from the followers.
Content amplification was key to the campaign’s success. We deployed Social Boost as a way to increase the influencer results, by repurposing the best pieces of content in publishers.
This strategic approach to content not only caters to those attending but also extends the festival atmosphere to digital audiences, effectively leveraging VISA’s offerings to enhance the overall festival experience.
The results delivered were impressive – the best pieces of content were repurposed into 20 different creatives. Pushed into publishers, with specific audience targeting, they achieved:
The campaign’s outstanding results underscore the power of strategic influencer engagement and creative repurposing in enhancing a festival experience with VISA.
