In order to transform a regular piece of content into a shoppable image, you need to add at least one pin on it. This little element has 3 parts:
- The name – what the product or service is, what you’d like it to be seen as by users
- The call to action – what you want the text to be to entice them to click it – think in terms of BUY, LEARN MORE, DOWNLOAD, etc.
- The URL – where you want users to be taken, once they click the Pin
The URL will usually be a link on your website. If you connect a Product Feed, you can simply select a product from the dropdown. Then the name and URL will automatically be filled in. You have the added bonus of showing the main product image as well, when you use a Product Feed. Read more about Product Feeds in its dedicated article.
To create a Pin:
- Go to a piece of content in your Board and click on the “Add Pin” button or simply click on the image itself.
- A new screen will appear, where you can change the description, add tags and Pins.
- Click on an area of the content where you want your Pin to show up. A number one surrounded by a circle will appear.
- In the right side menu you can now add the elements mentioned above (name, all to action and link).
- After you’re done, click on the “Save Changes” button to finish the process.
NOTE:
There is no limit to the number of Pins you can add on a piece of content. Take into account that Mobile is a large percentage of traffic globally, so make sure your Pins can be easily accessed on a smartphone.
It’s recommended to use a connected Product Feed to select a product for a Pin:
- Go to a piece of content in your Board and click on the “Add Pin” button or simply click on the image itself.
- Search using the box at the top right and find the product you want. You see a preview of it that shows Title, Price and URL.
- Click on that product preview to add it as a Pin to your piece of content.
- Finally, click on the “Save Changes” button to finish the process.
Pinning using the Product Feed has the advantage of a large product image showing up at the right of your content. If you usually pin products, it’s highly recommended you use the Product Feed. Learn all about it in its dedicated support article.
To delete a Pin, follow these steps:
- Click on a piece of content in the Board screen.
- Under each numbered pin, on the right, there are 2 icons. One is the trash can. Click on it to delete the Pin. There is no warning or confirmation, but there still is one more step for the change to take effect.
- Finally, click on the “Save Changes” button to finish the process and make the change happen.
READ MORE:
See all of the Content support articles in their dedicated section.
