The Media section shows you the most important metrics about your Instagram account’s pieces of content.
At the top left you have 4 main metrics, shown as numbers:
- Total medias – The total amount of content within your Instagram account: images, carousels & videos based on the selected days interval (choose the date range interval from the top-right page filter).
- Images – The total amount of images within your Instagram account, based on the selected days interval (choose the date range interval from the top-right page filter).
- Videos – The total amount of videos within your Instagram account, based on the selected days interval (choose the date range interval from the top-right page filter).
- Carousels – The total amount of carousels within your Instagram account, based on the selected days interval (choose the date range interval from the top-right page filter).
Next, there are 2 main sections:
- Overview
- Content
The Overview section is composed of the following areas:
- Overview – A view on Latest medias, Post history and Post density.
- Instagram Impressions & Reach – Data about the Impressions and Reach your Instagram posts had.
- Instagram Engagement – Data about Reach, Likes and Comments.
- Instagram Video Views – Data about videos from your Instagram account.
- Instagram Post Saves – Data about how your posts performed, in terms of Saves.
Let’s look at each of these areas in detail.
The Overview area:
- Latest medias – The most recent pieces of content from your Instagram account. Use the dropdown options to sort by: Most recent, Most liked or Most commented.
- Post history – The total number of posts by day (based on your date range selection).
- Post density – Daily – The total number of posts density by week days (based on your date range selection).
- Post density – Hourly – The total number of posts density based on a 24h schedule (based on your date range selection).
The Instagram Impressions & Reach area:
- Impressions – Total number of times this account’s media objects have been viewed based on the selected days interval (choose the date range interval from the top-right page filter; the percentage indicates the current value compared with the equal period of time in the past).
- Average impressions per post – The average number of times a media of this account has been viewed based on the selected days interval (choose the date range interval from the top-right page filter; the percentage indicates the current value compared with the equal period of time in the past).
- Reach – Total number of times this account’s media objects have been uniquely viewed based on the selected days interval (choose the date range interval from the top-right page filter; the percentage indicates the current value compared with the equal period of time in the past).
- Average reach per post – The average number of times a media of this account has been uniquely viewed based on the selected days interval (choose the date range interval from the top-right page filter; the percentage indicates the current value compared with the equal period of time in the past).
- Reach & Impressions history – The values of reach and impressions of this account’s media objects by day (based on your date range selection)
- Average reach by post type – The repartition of post’s reach by media types (based on your date range selection).
The Instagram engagement area:
- Average engagement rate per post – The average value of the Engagement Rate is calculated using the total figure of interactions on your medias, divided by the number of followers (on a daily basis) of the account based on the selected days interval (choose the date range interval from the top-right page filter; the other percentage indicates the current value compared with the equal period of time in the past).
- Average engagement on reach – The average percentage value of the users who interacted with this account’s posts (either if the users liked or commented on a post) based on the selected days interval (choose the date range interval from the top-right page filter; the other percentage indicates the current value compared with the equal period of time in the past).
- Average engagement rate history – The average value of the Engagement Rate per posts by day (based on your date range selection).
- Average engagement on reach history – The average percentage value of the users who interacted with this account’s posts (either if the users liked or commented on a post) day (based on your date range selection).
- Likes received – The total number of likes gathered by the medias posted on this account based on the selected days interval (choose the date range interval from the top-right page filter; the percentage indicates the current value compared with the equal period of time in the past).
- Average likes received – The average number of likes gathered by the medias posted on this account based on the selected days interval (choose the date range interval from the top-right page filter; the percentage indicates the current value compared with the equal period of time in the past).
- Comments received – The total number of comments gathered by the medias posted on this account based on the selected days interval (choose the date range interval from the top-right page filter; the percentage indicates the current value compared with the equal period of time in the past).
- Average comments received – The average number of comments gathered by the medias posted on this account based on the selected days interval (choose the date range interval from the top-right page filter; the percentage indicates the current value compared with the equal period of time in the past)
- Likes history – The total number of likes gathered by the medias posted on this account by day (based on your date range selection).
- Comments history – The total number of comments gathered by the medias posted on this account by day (based on your date range selection).
The Instagram video views area:
- Video views – The total number of video views posted on this account based on the selected days interval (choose the date range interval from the top-right page filter; the percentage indicates the current value compared with the equal period of time in the past).
- Video average views – The average number of video views posted on this account based on the selected days interval (choose the date range interval from the top-right page filter; the percentage indicates the current value compared with the equal period of time in the past).
- Video views history – The total number of video views posted on this account by day (based on your date range selection).
The Instagram Post Saves area:
- Posts saves – The total number of posts saved by users based on the selected days interval (choose the date range interval from the top-right page filter; the percentage indicates the current value compared with the equal period of time in the past).
- Posts average saves – The average number of posts saved by users based on the selected days interval (choose the date range interval from the top-right page filter; the percentage indicates the current value compared with the equal period of time in the past).
- Posts saves history – The total number of posts saved by users by day (based on your date range selection).
There is also a Content section. This shows all the pieces of content posted, along with Comments and Likes. You can sort them by Most Recent, Most Liked or Most Commented, by using the dropdown in the top left. On your top right corner there is a date selector using a calendar – this helps you narrow down your pieces of content.
READ MORE:
See all of the Analytics support articles in their dedicated section.
