To enhance the precision of influencer targeting, we’ve developed the Advanced Filters feature, one of the most requested updates to our platform. This function will assist you in selecting the most suitable content creators for your campaigns.
With thousands of influencers available on the platform, the Advanced Filters feature allows you to prioritize content quality and curate a list of the creators that best align with your brand and campaign goals.
You can filter by creator size, based on follower count, with categories ranging from tiny and nano to micro, mid-tier, macro, and mega influencers. Additionally, you can specify the creator’s niche, selecting one or more activity categories like lifestyle, beauty, fashion, and more.
Further customization options include filtering by age, gender, and location. After selecting the country in the previous step (Creator Groups), you can now narrow it down to specific counties.
When a content creator registers for an account on Amplifame, they have the option to answer a few questions about their preferences. Brands can utilize this information to find even more suitable influencers.
Depending on the campaign theme, you can select from various preferences when choosing your influencers:
- Kids: The influencer has children.
- Alcohol: The influencer is willing to promote products in this category.
- Adult: The influencer is open to promoting products in this category, which may include vaping.
- Pets: The influencer owns pets or can create content featuring them.
- Vegetarian: The influencer follows a vegetarian diet.
Following the filtering based on the criteria mentioned above, the new Show Results feature is truly impressive. You can add creators to your Favorites list, view account insights in real time, and explore the latest content they’ve produced.
For recurring campaigns, save time by creating custom filter presets to apply to future campaigns.
After reviewing all the main categories (Creator Size, Creator Niche, Creator Gender, Creator Age, Creator Location), along with the special section (if applicable) for pets, kids, vegetarian, alcohol, adult, and tags, you can save these settings by clicking on Preferences in the upper right corner. Give your settings a name so you can easily access them for future campaigns. This personalized category of influencers will help streamline your process and improve efficiency in the long run.
