We've evolved ad formats by integrating influencer content within publishers, for massive growth.
CTR rate
Brand Lift
Impressions
Interactions
This dynamic combination of engaging content and reach delivers huge cost-savings on creative production, and bringing social and display together makes it easier for brands to unify their data.
The issue is that media planning is complex by itself. When you add an extra layer, in the form of contacting and collaborating with influencers, it all starts to become too difficult.
Social Display solves this issue by using the Flaminjoy native platform to communicate and collect influencer content. That gets repurposed into interactive display banners and send to Ringier’s campaigns.
There’s a constant need to find new advertising avenues, that deliver results and offer measurable data, in a simple and understandable way.
Our solution makes it possible to have a clear overview of the spending for both the influencer campaign and the ads being shown in the Ringier network, in one place.
New technologies are always used by innovators first. Without clear information on how innovation can improve a process, brands are hesitant to act.
We’ve tested Social Display for tens of large brands and we’ve seen its impact beat the industry average for Click-through Rates and Brand uplift, time and time again.
Using technology developed by Flaminjoy, the solution selects the right micro-influencers for a campaign based on a brief or audience profile and then collects content published by them related to a specific campaign or hashtag.
The posts are then automatically broken down into dozens or hundreds of creatives in the form of special, unique ads that have a higher potential to generate sales.
Tens of campaigns run so far means we've refined all our processes.
Besides Ringier's targeting, we also use audience data from influencers.
We are able to measure brand sentiment both before and after the campaign.
You get to choose what influencers to work with and what content to run in ads.
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